Low Competition Blogging Niches FinderBeta
Do you want to start a blog but don't know what to write about? Do you want to find a blogging niche that isn't too competitive? If so then you'll want to check out our list of low competition niches (plus a list of those that are best avoided). This page highlights blogging niches that appear less competitive than other niches. Blogs in these niches will gain traffic more quickly and with little to no link building.
This page also lists super competitive niches that you're probably better off staying well away from. Newbie blog owners usually make the mistake of picking one of these niches. While you can can well with blogs in these niches, you're usually better to choose a less competitive niche where it's possible to get established comparatively quickly.
Incidentally, most blogging niches are pretty competitive these days. If you want a whole lot less competition then consider making content for YouTube. Check out our sister site FindAChannel for a list of the easiest YouTube niches in 2022.
More Competitive Blogging Niches
Less Competitive Blogging Niches
This data is generated by our AI engine SakiAI. The data in these tables changes regularly, so remember to bookmark this page and check back from time to time.
How to Use This Data
Here is more information about the columns in the tables above:
- This is a percentage scale (0: not popular, 100: very popular). Popularity is a measure of how popular this niche is with other bloggers. For example many people write blogs about weight loss or making money online. Comparatively few people write blogs about horse racing or goal setting. Generally speaking more popular niches have more competition, although this tends to be from other bloggers. It doesn't necessarily show how competitive the search results are for a particular niche because the search results could be dominated by major players. For example in shopping niches there may be less blogs but you'll be up against Amazon, eBay and etsy. Some niches also have few bloggers but competition from business is intense - the water coolers niche being one such example.
- This is on a percentage scale (0: no competition, 100: very competitive). This is a more general measure of how competitive a niche is. However, bear in mind that this data is more heavily biased towards competition in search results for web pages. It can be easier to get traffic on YouTube in more competitive niches, but it will still be a hard slog unless you have followers from a previous blog or social media empire. Remember to visit our sister site FindAChannel as it has a number of useful SEO tools for YouTube.
- A niche's overall potential is rated on a percentage scale. Be aware that this scale is the inverse of the previous two, i.e. 0 is the lowest potential and 100 is for niches with the most potential. Niche potential is assessed by a combination of popularity and competitiveness.
What Are Good Blogging Niches?
I spent a lot of time blogging in 2009 - 2012. I used to blog in some difficult niches (business software, accountancy) and one much easier niche - general lifestyle. Although my accountancy blog received very high value clicks on CPC (cost per click) adverts, I hardly received any visitors to my blog. It was also pretty difficult writing the articles, especially as I'm not a trained accountant!
By contrast my lifestyle blogs displayed advertising that lead to much lower CPC values per click. However, the sites received at least 10x as much traffic as my accountancy blog, and it was much easier to write the articles. In the end I decided to continue with my lifestyle blogs and I let the accountancy website domain expire.
I recommend blogging about evergreen topics. These are subjects that people are always interested in, regardless of the time of year or other factors. I also recommend not focussing on the day to day changes in your website traffic. Your site's traffic will go up and down - get used to it. Below is a chart of the number of visitors to one of my niche blogs over a 9 year timespan:
Note how there was a major traffic slump in 2013. Most bloggers would simply have let the domain name expire, and gone on to try some other way of making money online.
Why has this blog done so well? These general observations might help:
- This was the first blog I planned properly. I basically took a sheet of A4 paper and brainstormed every main topic somebody would want to know about this niche.
- The content is very question focussed, i.e. it answers peoples' questions about how much the thing I'm blogging about would cost, where to find such a thing etc. etc.
- The blog is aimed towards newbies in the niche. This is important because they are the ones that spend the most money. This has been key to it consistently earning around $1000 a year since I started it. That might not sound a lot but in terms of the amount of time I spend on building the site it's a VERY decent hourly wage!
- My blog is heavy on my stories and general observations about the topic. People always love a storyteller.
- I have used plenty of my own unique photos. The traffic definitely went up a lot when I started adding those.
- While I do target long tail keywords, the bulk of the site's traffic is for 2-3 big volume keywords. I take care to ensure my flagship articles are up to date.
- I don't do much in the way of link building.
- The one metric I obsess over more than any other is Bounce Rate. This site's bounce rate averages 72% throughout its history, although in the first half of 2021 it was down to 67%. That's much lower than other blogs in this niche.
- I also obsess over Pages Per Session and Average Duration [of visit] Per Session. These are key metrics that if you can get right from the very start then your site will almost certainly do well. Both of these vary per niche but the absolute key to increasing both is to make a website that is useful. For example I like to think that FindABlog is pretty useful and it's definitely reflected in the statistics: the site you're reading now had an average visit duration of 04:32 and 4.28 pages viewed per session in the first half of 2021. It also had a bounce rate of 42%.
- I don't write too many new articles for the site because I'm pretty much burnt out of the niche. However every three years I go in and update the content of the key pages. I've also updated the WordPress theme a couple of times. A major makeover in 2017 was performed because I realised that most visitors to the site were using mobile phones and my theme wasn't even mobile friendly!
More tips for choosing a blogging niche:
- Stay away from "corporate" niches dominated by big businesses. These are increasingly regulated online so you may find you lose all your traffic overnight. Example niches: health, accountancy, law. Also bear in mind that Google is turning the microscope on content in the YMYL niches. This stands for Your Money or Your Life. Google want to ensure that anyone searching for advice on anything that affects their life (health, financial advice) only finds top quality content from acknowledged experts in their field.
- Hobbies and interests are very good topics for a small niche blog. Choose something you're passionate about, because it's hard work writing a blog. So you definitely want to be writing content about something you enjoy.
- Choose a niche where you have easy access to what you're actually going to be making content about. For example you might read that Smart Dolls are a great niche to make a blog about (they are!). However, unless you actually own one (like I do: here's my doll's channel) then you'll be at a huge disadvantage.